Menelusuri Makna dan Alasan Penamaan Toko Bangunan di Langsa Barat

Abstract

This research discusses the meaning behind the naming of five building shops located in West Langsa District, namely Cahaya Jaya, Cahaya Gypsum, Cahaya Alaska, Sinar Fortuna, and Jasa Bursa Gypsum. The purpose of this research is to uncover the meaning, background, and reasoning of the owners in choosing their shop names. This research uses a descriptive qualitative method with data collection techniques through interviews, observation, and documentation. The results show that the naming of the store not only functions as a business identity, but also contains deep meaning. The word "Cahaya" symbolizes hope, success, and positive spirit. Cahaya Jaya and Cahaya Alaska show the spirit of progress and competitiveness. Cahaya Gypsum clarifies the specialization of the products sold. Sinar Fortuna implies the hope for good fortune, while Gypsum Exchange Services shows the emphasis on service and trading of building materials. Overall, the naming of these stores is influenced by cultural values, the owner's beliefs, personal experiences, as well as marketing strategies to be better known and trusted by the community.